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Industry Articles Related to Online Video Marketing
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News articles, research and information about online video marketing.
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Facebook Changing: Enter Video
January 06, 2009
MediaPost's OnlineSpin

Marketers need to adapt to using online video to communicate to an audience.
» full story

Survey: Interactive video marketing to gain wide adoption this year
January 06, 2009
BtoB Online

Sixty-seven percent of senior marketing executives surveyed by PermissionTV said that web video marketing will be the primary focus of their 2009 digital marketing campaigns.
» full story

2009: Measuring Up
January 06, 2009
MediaPost's Online Metrics Insider

Web video marketing is expected to explode during 2009 since a campaign's effectiveness can be gauged by measurement metrics.
» full story

What Obama's Web 2.0 presence means for you
January 06, 2009
Ragan.com

Online video can be integrated into websites or distributed via other services and is a good way to visually communicate with an audience.
» full story

ComScore: Online Video Audience Grows 34%
January 06, 2009
Online Media Daily

In the US, viewers watched 12.7 billion online videos in November 2008.
» full story

'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
January 06, 2009
Online Media Daily

In the 2009 annual "Nothing But Net" report JP Morgan analyst Imran Khan believes that web advertising industry needs to determine how to monetize online video ads.
» full story

Four Predictions for 2009
January 06, 2009
ClickZ

Online video is poised to breakthrough to mainstream acceptance during 2009.
» full story

ESPN.com Redesigns to Be More Ad-Friendly
January 05, 2009
Advertising Age

The redesigned ESPN.com includes online video ad units.
» full story

Ads to Go Leaner, Meaner in '09
January 05, 2009
The Wall Street Journal

Tim Spengler, president of media-buying firm Initiative, forecasts an explosion for online video ads in 2009.
» full story

Penis Cake Advocates for Fantasy Trophy Firm
January 05, 2009
AdRants

Fantasy Trophies, a company that creates trophies for fantasy sports leagues, has launched a humorous web video marketing campaign that consists of nine different videos.
» full story

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